A lot of Deckiajuli Tea Estate's Broken Pekoe sold for Rs 1,103 a kilogram at the Guwahati Tea Auction Centre on June 3, the highest price ever recorded for CTC tea there.

The sale broke Deckiajuli's own price from the week before, Rs 800 a kilogram, and the prior season record of Rs 831 a kilogram set by Hookmool Tea Estate in 2025-26, the Assam Tribune and the Sentinel Assam reported. A second lot from Deckiajuli, graded BOP SM, fetched Rs 973 a kilogram in the same sale. Deckiajuli, in Assam's Sonitpur district, is owned by Parry Agro Industries Ltd.

The sale, designated No. 23, also carried strength beyond the two headline lots: Sotai Tea Estate recorded its own highest-ever price, Rs 889 a kilogram, and more than 65,000 kilograms across the sale sold above Rs 400 a kilogram, according to the Guwahati Tea Auction Buyers Association.

Dinesh Bihani, the association's secretary, said the prices reflected renewed confidence among buyers and the premium positioning of Assam tea in both domestic and international markets. Coverage attributed the quality gains behind the prices to favorable weather ahead of the monsoon, during Assam's second-flush season, which runs from May to June and is generally regarded as the finest of the year for the region's tea.

The Guwahati centre is the auction floor for Assam, the world's largest tea-growing region by area and India's largest tea-producing state. Record lots there are a signal read across the Indian trade for how far buyers will bid up the top end of the CTC market, the granular black tea that supplies most tea bags, distinct from the lower-volume orthodox grades.

The record sale follows a separate Assam government move in February to raise its subsidy on orthodox tea from Rs 10 to Rs 15 a kilogram, aimed at encouraging manufacturers to shift production toward the higher-value grade and citing a roughly 40 million kilogram rise in the state's tea exports in the 2025-26 season. The subsidy applies to orthodox manufacture and is a separate policy action from the CTC price record at Guwahati, though both point to firmer demand for Assam tea this season.

Sources: The Assam Tribune, Deckiajuli tea sets new GTAC record, fetches Rs 1,103 per kg; The Sentinel Assam, Deckiajuli Tea Creates History at GTAC, Fetches Record Rs 1,103 Per Kg; The News Mill, Guwahati Tea Auction Centre achieves record prices for premium teas.